Today, you can be a small business owner with a laptop and a little bit of space to work. If you have an idea, you can not only bring it to fruition, but make good money off of it. To this end, it's important that you take the time to build your business with a strong foundation. Not only will you need to create ideas for products that people will want to buy, but you will also need to have your branding and marketing in place enough to have a solid customer base.
13 January 2019
Copier sales have slumped in recent years. It is not because people do not need copiers anymore. It is because a lot of businesses already have them. However, there is still a niche market that could use copiers. This niche market is the bodega or convenience store. If you own a convenience store or corner bodega, consider investing in a copier that customers can use. Here are a few reasons why this would be a good investment.
15 October 2018
Every door direct mail (EDDM) is one type of direct-mail marketing that can help you fine-tune your marketing strategy. EDDM can be more effective than what can be achieved by simply sending the same materials to a mailing list. Cultivate Your Strategy Since EDDM provides you with the opportunity to send different marketing material based on your audience demographics, it makes sense to spend time cultivating your message based on the recipient.
19 July 2018
When you're offering products for the public to buy, the presentation of the product will go a long way in marketing. Not only do you want your product to look great, but you want the label that you place to promote the product as people use it, carry it or display it. Here, you'll learn a few tips that can help you plan the design for your product labels. Choose the Colors
22 April 2018
If you're in the business of manufacturing products and sending them out to your customers it's so important for you to include the instructions. No matter how intuitive the product might seem to be, there could still be some people out there who like to be able to use an item in the exact way that it was designed to be handled. Maybe you've been including the instructions using booklet form or by posting them online.
14 February 2018
As 3-D printers become more user-friendly, they are also becoming easier to find. Many printing services, including UPS, now offer a 3-D printer or two for customer use; shop workers still need to operate the machine, but the fact remains that now customers have access to what had once been a highly technical and rare process. However, customers still face the choice between going to the corner printing shop or contacting a private designer who specializes in 3-D printing.
14 April 2017
If you run a print service, a brick and mortar location is always a good thing. This way customers can drop off any copies that they need to be made and pick them up at their leisure. One of the best conveniences for all customers is being able to make self-copies. Sometimes customers need a few extra copies for an event that is happening within a few short hours. Other times, important documents have been destroyed or misplaced, and the customer needs to make copies as soon as possible.
31 March 2017